SEO Questions: Barry Schwartz of RustyBrick

Written by: Drew Lyon   Austin, Texas

Posted on: June 18, 2013

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Ding-Ding-Ding. Round 3 of our interview series with SEO experts. Today’s contestant: Barry Schwartz, CEO of RustyBrick. He offers the perspective of someone who runs a web services company equally focused on design, software and app development, as well as search engine optimization. Versatility.

When did you become involved with SEO & why?

In the very early 2000s. I started writing about search in December 2003. But some clients wanted to know about marketing on search engines, so I researched it and found the topic fascinating and I still do.

What role does guest blogging play in SEO? How can businesses get started with guest blogging and where do you recommend beginning?

I have never guest blogged but I’d assume it should have no role in SEO. I know many beginner SEOs who talk about guest blogging for SEO purposes. Clearly, those who say that do not understand Google. This question upsets me.

What do you see on the horizon for Google algorithm updates and how do you recommend businesses prepare for these?

Matt Cutts just told us, and I summarized it at Search Engine Land so there you go. πŸ™‚

Backlinks versus content: Who wins?

Neither. Quality wins. Junk links and junk content will lose to quality links and quality content.

How do you see the landscape of social media affecting organic search in the future?

It should play a role in the future of organic search. The question is how much and how soon.

What do you think of recent LinkedIn search/social changes and how will this affect LinkedIn for business?

Not really my area of expertise, I am more of a search guy, not social. But I do have more than the allowed number of LinkedIn connections. πŸ™‚

Do you have any advice for a small business needing content but may not have the resources to consistently create content?

Sleep less and spend that time creating good content. I barely sleep.

If you were to start optimizing a site for search engines from the ground up, what would you do?

Make sure the structure you set up supports the growth and flexibility you need for the search engine to discover all your pages and the importance of those pages.

What do you think about the Bing Challenge? Are you a fan of Bing or Team Google?

I think it was very creative and a nice way for Microsoft to get people to think of using Bing. Microsoft continues to use this campaign, so it seems successful.

Do you have any great SEO tips?

No, not really. πŸ™‚ Understand how search engines work and how they crawl your site. I’d read http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35291 if you are just starting.

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Thanks Barry!

Barry Schwartz is the CEO of RustyBrick and news editor for Search Engine Land.

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