Revealing our new SEO evaluation process

Written by: Drew Lyon   Austin, Texas

Posted on: December 14, 2010


What’s gotten into Google lately? By now, you must have noticed some of the new features they’ve been rolling out. In the last few months alone, Google has introduced Instant search, website previews and begun incorporating Google Places listings into organic results–just to name a few. Most importantly, Google has updated their ‘magic’ search algorithm to promote local business. This includes Google intuitively providing local results even when a city name is not used in the search.

As a progressive SEO company, we are always evolving our practices to keep up with any changes made search engines. Since Google processes the vast majority of searches, our business basically hinges on their every move. So as Google pushes out an update, we adapt and grow accordingly. As a result, we have decided to overhaul our SEO Evaluation process.

A proper SEO evaluation is the first step to any successful search marketing campaign. Evaluating the current search aptitude for a website, researching relevant keywords and addressing competition are some of the essential elements in creating an informed website marketing proposal. And in our case, this is actually a preliminary step. We are one of few companies that perform this level of research without asking for any commitment from a prospective customer. But enough self-promotion–let’s take a look at the new evaluation process…


Your website is evaluated for over 100 search engine ranking factors. We have organized these factors into four distinct categories: on-page optimization, website content, number and quality of backlinks and overall domain value. Below, is the strength of each category as it pertains to search engines. We call it, ‘Search Strength’.

: Technical speak ahead–skip down for screenshots from our new evaluation.

On-page Optimization Rating

Factors used to evaluate on-page optimization include: relevant title tags, meta tags, unique page URLs and search engine friendly URLs. To determine if your site is being properly indexed by search engines, we check for and evaluate your sitemap.xlm and robots.txt files. Additional on-page factors include, but are not limited to, W3C code-compliance and a full evaluation of website code readability.

Content Rating

Factors used to evaluate content include: amount of content, search relevance, keyword saturation and content duplication. We use third party content verification tools to determine if your content is being duplicated across other websites. Additional content factors include, but are not limited to, number of pages and axillary website content, such as blogs and news feeds.

Backlink Rating

Factors that determine the value of a backlink include: type of backlink (one-way, reciprocal or three-way), backlink domain value, backlink page value and overall number of backlinks. Backlinks are one of the primary website ranking factors used by Google and other search engines. Additional backlink factors include, but are not limited to, anchor-tagging and backlink website relevance.

Domain Rating

Factors that determine the value of your domain include: age of domain, domain extension and PR value. PR value is an overall numerical value assigned to web pages by Google. Additional domain factors include, but are not limited to, irregular domain formatting and possible keyword inclusion.

Overall Search Appeal

An average of all search engine ranking factors.

See it in action…

At the beginning of every SEO evaluation, we offer a strength rating for each category mentioned above:

In addition to evaluating a potential customer’s website, we provide a side-by-side comparison with a leading competitor. Here’s how that looks:

Next, we give a detailed breakdown of backlinks with a simple visual that summarizes the difference between a ‘popular’ website and an ‘unpopular’ website:

Finally we prepare a list of popular keywords that includes monthly search volume and current rankings on Google and Bing:

The evaluation process concludes with a proposed level of SEO and a summary of other opportunities such as Paid Search Marketing and Social Media Marketing:

As always, we pride ourselves on being open about our search optimization process every step of the way. If you’re curious how your website measures up, request a complimentary evaluation.


Austin, Texas 78704 | 611 S. Congress #310

Fax: 1 (713) 589-7993