What’s the magic SEO word?

Written by: Drew Lyon   Austin, Texas

Posted on: June 19, 2013

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Consistency. That’s sounds nice. Say it again, Consistency. SEO is all about showing Google and Bing you are committed to an ongoing effort to improve your site, and in turn, improve the experience of search engine users. Consistency, however, does not mean constant, arbitrary updates. That will have the exact opposite effect on your search standing. A negative one. That’s why you need a search plan.

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