[BREAKING] Google’s Most Recent Update “Possum” Severely Impacts All Businesses

This is the biggest and baddest update that will impact more businesses' bottom lines than we've seen in almost 5 years, and the worst part is this change drives your…

Who’s Got Your Back? – Online Reputation Management

'Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of…

SEO Resolutions for 2014

Twenty-fourteen is upon us...a new year sure to bring forth a new set of internet marketing challenges and opportunities. Bring it on, we say. Time to put what we’ve learned…

Holiday SEO Wish List

It’s Christmas Eve and we’re finally getting around to making our Holiday SEO Wish List. Hopefully it reaches Northern California in time... (more…)…

What are your SEO Resolutions for 2013?

If you are a modern day business professional with a website to manage like me, you are probably feeling the pressure to make changes to your website in the New…

Google Review Blues Got You Down?

You’re not the only one with review-based woes. Most businesses have faced at least one of the following disheartening Google review scenarios: Our customers love us, really, they tell us so,…

5-Star Google Reviews Are Gone: 2012 Guide to Google+ Local

Let's recap Google's local platforms as they have changed over time...   Google Local, Google Maps, Local Business Center, Google Places (replaces Local Business Center), Google+ pages for Businesses, Google+ Local pages…

SEO and Social Media Myths Debunked

Bats can’t see in the dark. Sitting too close to the TV will ruin your eyesight. If you swallow gum, it stays in your tummy for seven years... These are just…

Google Is Fickle: Search Algorithm Changes & How to Adapt

Have you seen your Google rankings fluctuate recently and wondered why? Maybe you were one of the 12% of websites impacted by Google’s Panda Update in February 2011. And what…

Which Search Engine Marketing Strategies are Working Right Now?

2011 BLOG REVIEW This is the time of year when everyone makes their predictions for 2012—nothing wrong with that; we’re always experimenting with new search engine techniques that may, or may…

Why Are My Keywords (Not Provided) in Google Analytics?

You may have noticed, looking at your Google Analytics account, that in the past couple of months the term “Not Provided” is showing up in the list of keywords driving…

The Search Game Has Changed: How Online Reviews Affect Rankings

Let's face it…Google is a hoarder. Matter of fact, Google is the mother (or daddy) of all hoarders. It's their job to scan, hoard and organize EVERY piece of information…