Grudge Match: SEO vs PPC

Here’s a question we get all the time: SEO or PPC, which one's better? Given enough budget, there are benefits to both and reasons for doing both at the same…

Pros & Cons of Enhanced PPC Campaigns

You may have heard...July 22nd was Google’s deadline for switching all Adwords campaigns from “legacy” to “enhanced.” If you didn’t "upgrade" your PPC campaigns before that date, Google would do…

Reeling ’em in: Best Practices for Landing Pages

You're getting traffic to your website but nobody is taking the bait. They nibble, they poke around, then they're on their way to the next shiny object. If you want…

Facebook Nation: Why Facebook Ads are Important Marketing Tools

In many functional ways, Facebook is like an internet nation with its own rules of governance and a self-sustaining body of loyal participants, interacting, promoting services and providing a constant…