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Who’s Got Your Back? – Online Reputation Management
'Word of mouth’ just doesn’t spread like it used to. Now it seems many people would rather trust the crowd-sourced online opinion of a business before taking the advice of…
Why You’ve Had More Than One Marketing Company – Rewiring Your Brain to Think Differently About Your Marketing Campaign
"You would not believe the SEO company I just had to deal with." Several years ago when SEO became the hot buzzword for marketing, this was a phrase I heard countless…How Google Mobilegeddon Is Changing The Way Businesses Attract Customers
Google is made a major update to its mobile search algorithm that will change the order in which websites are ranked when users search for something from their phone. If…
8 Ways to Rocket to the Top of Local Search Results
Personalized search is here to stay. Anyone signed into Google will get their own search results based on location, search history, social connections, and other factors. This is particularly obvious…Let the Truth Set You Free – Marketing in the Information Age
Truth and marketing are uncomfortable bedfellows. Not a century ago the only way for people to find out about new products was word-of-mouth and what your local grocer stocked. As television…5 Easy-as-Pie Tips for Writing Content That Search Engines Will Eat Right Up
We’ll spare you the long boring lecture on why it’s important to regularly update your site with new content, but to put it simply, Google likes it, which means better…16 Expensive Practice Marketing Mistakes that Cost You New Patients
Investing in internet practice marketing is critical for a practice that wants to grow it's patient base – and ultimately their practice. But, simply spending on internet marketing or practice…Grudge Match: SEO vs PPC
Here’s a question we get all the time: SEO or PPC, which one's better? Given enough budget, there are benefits to both and reasons for doing both at the same…
Ranking Advice from Matt Cutts for 2014
Maybe you’ve heard of the friendly search engine guy who works at Google and does the SEO videos … used to reluctantly answer to “porn cookie guy” because he would…SEO Resolutions for 2014
Twenty-fourteen is upon us...a new year sure to bring forth a new set of internet marketing challenges and opportunities. Bring it on, we say. Time to put what we’ve learned…
Holiday SEO Wish List
It’s Christmas Eve and we’re finally getting around to making our Holiday SEO Wish List. Hopefully it reaches Northern California in time...
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SEO in an Always-Connected World
The nearest internet-ready device is rarely out of reach. Doesn’t matter which one. On a typical day we transition seamlessly from one piece of tech to the next—a casual breakfast…
