Day 42 – Bing Goes Local – From the Frost Tower

Written by: Drew Lyon   Austin, Texas

Posted on: February 13, 2011

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Bing is desperate to stay competitive with Google. Their latest update mirrors Google’s recent decision to integrate local search results when they predict someone might be looking for a local business.

Additionally, Bing has finally updated their algorithm to alter search results based on a user’s past search history. This is something Google has been doing for years.

While these updates should make Bing’s search results more relevant, it’s not exactly an original concept.

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