In today's lecture, we're discussing what a search engine sees when it first arrives at a website.
These are some of the primary factors that demonstrate to a search engine whether…
We're in Houston giving a lecture on the basics of search engine optimization. This clip from our lecture series discusses some of the steps you must take when mounting an…
For our 50th video we've decided to apply a 10 point Internet Marketing checklist to the Austin Tri-Cyclist website.
Here are the guidelines (feel free to grade your own website);
Do you…
The first step in an effective SEO campaign is measuring a website's current search engine standing. We provide potential clients with a thorough SEO evaluation before beginning any work on…
Wouldn't it be nice if you could measure the reach and influence of your social media efforts? A new tool called, 'Klout' is aiming to become the standard for measuring…
By closely tracking our campaigns, we are able to see what ranking factors are being given more importance. In this segment, we discuss the factors that we expect to be…
What's gotten into Google and Bing lately. It seems like every day they're making new significant changes to their search engine platforms. As a Search Marketing Company, it's our job…
\
In honor of Valentine's day, we're at a romantic local Austin hot spot. But how do they keep their restaurant full on night's that don't require wining and dining?
As you'll…
Local business is thriving in Austin TX! Today we're visiting local grocer, Thom's Market, to see how people find out about their business.
Do they rely on primarily on Internet marketing…
In the next few segments, we'll be talking to local businesses to find out about their Internet marketing efforts. Today, we're visiting a local Austin bike shop to ask how…
Bing is desperate to stay competitive with Google. Their latest update mirrors Google's recent decision to integrate local search results when they predict someone might be looking for a local…
Online reviews not only influence people's decision to visit a business but they are starting to have an impact on website rankings.
Today we're asking people how they use online business…