The Need for Mobile Speed

Written by: Sam Aguilar   Austin, Texas

Posted on: June 6, 2016

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Last April, Google announced the ‘mobile-friendly’ algorithm update that rewarded mobile-friendly pages with boosted rankings, while pushing down non-mobile friendly sites until they get on the mobile train! One of the things that did not affect the new mobile friendly update was page speed… until now.

At the June 2016 Search Marketing Summit in Sydney, Australia, Webmaster Trends Analyst for Google, Gary Illyes confirmed that page speed will be one of the newest updates to the mobile-friendly algorithm. Jennifer Slegg asked Gary when we should expect the update to happen and he said it would happen within months – This makes now the best time to make sure your website is mobile-friendly. If you currently have someone hosting your website and are unsure your site is mobile-friendly, you’ll want to reach out and ask about your mobile-compatibility now or you can test your website here. If your website is not mobile-friendly, it’s highly recommended to update it or find a company that can, so your site is not pushed down Google’s search results when prospective customers are looking for your products or services.

Do you ever go to a website and wonder why it’s so slow? You get angry at your internet provider or Wi-Fi, even your trusty computer. But it’s very possible the cause isn’t on your side. It could be as simple and innocuous as the images on the website. Websites that look great often have images that boost its visual appeal. All those gorgeous, high definition images can decrease the performance and load time. For your own site, there are several ways to test your image speeds and overall page speed. After running tests, you’ll likely identify several issues that you can address to optimize your website speed, such as getting rid of images that aren’t that important and making sure image sizes are large enough for clarity but small enough for speed. If you don’t know how to do this yourself, your web designers should be able to help you with it.
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This new update just shows how the little things (like page speed) are important to keep your rankings going strong, especially for a mobile site. There are so many businesses that provide similar services and products, especially local ones that only have desktop compatible websites because they do not realize the importance of mobile-friendly sites to get ahead of the competition. Google has been trying to let us know how important it is to update your website but not until recently did they reveal that 1/3 of mobile searches are local based. That is a huge number when you think about how many people are trying to find surrounding local businesses via their mobile devices. If updates like this aren’t taken seriously, it can seriously hurt a businesses and lose potential customers. Finding the right company to aid in making your site mobile-compatible is essential to keep your business growing with every change that comes your way.

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