More about Social Marketing
As Twitter and Facebook continue to experience unprecedented growth, savvy business owners are profiting from their increased web visibility. However, the Social Marketing efforts of many businesses go unnoticed without a clear social marketing strategy. Business owners often make the mistake of posting excessive personal details OR merely plugging their website/business with every post. We focus your Social Marketing efforts by building a captive audience of followers interested in your products or service offerings. We build a targeted network around your business rather than indiscriminately soliciting interest.
A smart Social Marketing strategy compliments Search Engine Marketing in several ways. First, your social profiles and posts are linked to your website. This drives traffic and increases the value of your website. Secondly, search engines are beginning to place social posting directly into search results. Google for instance, places ‘Tweets’ directly into their organic search results. This is expected to become even more prominent in the future.
Contact us today to find out how Social Marketing will benefit your business.
Appendix of Social Tasks
Total Followers (6 Months) Number of combined Followers/Fans on Twitter and Facebook.
Create Facebook Account New Facebook page with company profile picture.
Populate FB Profile with Content Add company info, business contact info, link to website.
Custom FB Landing Page(s) Custom graphic page that a visitor first sees when viewing your Facebook page.
Create Twitter Account : Choose username and add brief company bio.
Custom Twitter Background: Custom background image that promotes your business.
Facebook Updates (Promotional & Informational): Status updates with pictures, links, information, etc. about your business.
Twitter – Tweets (Promotional & Informational): Posts or ‘Tweets’ with links, information, special offers, etc. relevant to your business.
Facebook Photo Album: Photo uploads that highlight different areas of your business.
Facebook Video Uploads: Upload videos to promote your business.
Keyword Placement in Posts: Using search terms in posts to increase search relevancy.
Retweeting/Replying: Increase reach by replying to or re-posting relevant posts.
Facebook Surveys: Collect information from active users
Monthly Tracking: Reporting on social visits, growth and reach.
Detailed Analysis: Feedback on social campaign performance.