SEO KEYWORDS

The first step in any SEO campaign is researching and selecting a list of search keywords to optimize. We choose SEO keywords based on relevance and popularity. The keyword list is the basis for every SEO campaign.

INITIAL REPORT

An initial report includes the finalized SEO keyword list and current search engine rankings for each keyword. This list of keyword rankings is updated to reflect ranking changes and is included in a comprehensive SEO report delivered monthly.

ROBOTS.TXT

A robots.txt file is created to give search engines instructions on what website pages should be read. This is important because it ensures that only pages with optimization are crawled by search engines. To find out if any website has a robot.txt file, enter the website URL followed by /robots.txt. For an example visit, www.findmycompany.com/robots.txt

hCARD INTEGRATION

hCard is a code snippet that allows certain information about your business to be easily read and indexed by various search platforms. With hCard integration, pertinent business details (phone number, address, etc.) can be displayed directly in search results.

PREMIUM DIRECTORY

Your website is submitted to one or more premium directories. Premium directories are informational hubs valued highly by Google and other search engines. Examples of premium directories include, Yahoo!'s Business Directory, Busniess.com, among many others.

TITLE TAGS

A title tag is one of the first labels that search engines use to identify a website. Unique title tags should be placed on every page of your website. To check title tags, go to any page on a website and see text that appears on web browser bar. A full list of title tag optimizations is found in monthly SEO reports.

META TAGS

Meta keyword tags and meta description tags are additional identifiers placed in webpage code to help search engines accurately index a website. Each page should feature unique meta tags to achieve optimal ranking results. To check for meta tags, right-click on a webpage and select 'view source'.

SITEMAP.XML

A sitemap.xml must be created in order for search engines to effectively read a website. The sitemap immediately tells a search engine all pages that are contained on the website. To find out if a website has a sitemap.xml file, enter the website URL followed by /sitemap.xml. For an example, visit www.findmycompany.com/sitemap.xml

PREMIUM DIRECTORIES

Additional submissions to premium website directories. These valuable links will continue to raise a website's value in search engines. A full list of link submissions is included in monthly reporting.

ON PAGE CONTENT

Unique text is authored for a website's homepage and (or) subpages. On page content will include specific SEO keywords to improve search engine rankings. Regularly updated content continues to become a more important search engine ranking factor.

IMAGE ALT TEXT

Images are tagged with relevant SEO key phrases. Image alt-tagging provides another opportunity to tell search engines what keywords to rank a website for. A full list of image alt tags added can be found in your monthly SEO report.

HYPERLINK TITLES

Adding hyperlink titles to page code will help search engines properly identify link content. Optimizing hyperlink title attributes with information consistent to an SEO campaign will improve campaign performance.

W3c VALIDATION

W3c is a HTML code standard recognized by most search engines. W3c validation will ensure that a webpage adheres to common coding standards. Websites that follow best coding practices will be rewarded with higher value in search engines. At this point in an SEO campaign, W3c validation is applied to homepage.

ARTICLE WRITING

Original articles related to a website's primary areas of business are authored for submission to article websites. These articles contain SEO keyword content and hyperlinks to the website. See 'article submission' for more detail on the benefits of article writing.

CREATE SITEMAP

A simple sitemap is created and uploaded to your website. This will ensure that all optimized pages are correctly indexed by search engines.

VIDEO CREATION

Original web video is created to promote a business online. Video can be shared on your website and on video sharing sites throughout the web.

PREMIUM DIRECTORIES

Additional submissions to premium website directories. These valuable links continue to raise a website's value in search engines. A full list of link submissions is included in monthly reports.

RELATED LINKS

Research is done to find thematically similar websites for reciprocal linking. NOTE: Reciprocal linking is only used in certain campaigns. For campaigns that are starting off with few links, reciprocal linking is an effective way to increase the value of a website.

ADD LINKS

Links are added to your website before a reciprocal link request is made. Related links are added discreetly to page that is only visible to people with the link.

LINK REQUESTS

Link requests are sent to the owners of corresponding websites. They will either accept the request and add a link to your website or decline the request and their link will be removed from your website. Approximately 10% of reciprocal link requests are accepted. Successful link exchanges are noted in each month's campaign report.

SEARCH ENGINE SUBMISSIONS

The website is submitted to all major search engines. This includes Google, Yahoo, Bing and others. Search engine submission prompts your website to be crawled and indexed by these search providers.

DIRECTORY SUBMISSIONS

The link to your website is submitted to directories with high page rank. High PR backlinks increase the value of your website. A full list of directory submissions is included in monthly reports.

PREMIUM DIRECTORIES

Additional submissions to premium website directories. These valuable links will continue to raise a website's value in search engines. A full list of link submissions is included in monthly reporting.

ARTICLE SUBMISSION

Original articles are submitted to popular article websites with a link back to the website. This increases keyword rankings and improves overall value of a website. A full list of article submissions is included with monthly reports.

VIDEO SUBMISSION

Web video is submitted to popular video sharing sites such as YouTube and others. The video is linked to your website and indexed by search engines. Video submission increases the effectiveness of an SEO campaign by providing additional backlinks and adding new sources of traffic.

SOCIAL BOOKMARKS

Links to your website are placed on popular social bookmarking websites such as Digg, Delicious, Reddit, etc. This increases your websites overall number backlinks and can result in refferrel traffic.

RANKINGS REPORT

The monthly rankings report shows the most recent rankings for all of your SEO keywords. Historical rankings data is also included for comparison.

TRAFFIC REPORT

The monthly traffic reports shows segmented traffic analytics for your website. The report demonstrates how much website traffic is coming specifically from search engines. Historical traffic data is shown for comparison.

SEO REPORT

The comprehensive monthly SEO report details ALL SEO tasks completed each month. This report includes, code optimizations, link development, website submissions and content creation. Every SEO task is accounted for during the corresponding month's report.

TITLE TAGS

Title tags are optimized on additional sub-pages. Title tagging provides an immediate boost in keyword rankings. Additional title tag optimizations are listed in monthly reports.

META TAGS

Meta tags are optimized on additional sub-pages. Meta tagging sub-pages is an opportunity to target more specific keywords. As an SEO campaign matures, unique meta tags are applied to each page of a website. All meta tag optimizations are outlined in monthly reports.

ARTICLE WRITING

Additional articles are authored for submission to article websites. These articles contain SEO keyword content and hyperlinks to the website. See 'article submission' for more detail on the benefits of article content.

PREMIUM DIRECTORIES

More submissions to premium website directories. These valuable links will continue to raise a website's value in search engines. A full list of directory submissions is included in monthly reports.

CONTENT WRITING

Depending on the campaign level, additional content writing is completed. This supplemental content will target more specific key phrases and may be placed directly on corresponding website sub-pages.

SOCIAL BOOKMARKS - TIER 2

Additional links are placed on social bookmarking websites. This adds more backlinks and new sources of traffic to your website. A full list of social bookmarks can be found in monthly reports.

ARTICLE SUBMISSION

Original articles are submitted to popular article websites with a link back to your website. This increases keyword rankings and improves overall value of a website. A full list of article submissions is included in monthly reports.

RSS FEED

An RSS feed is created for your website. An RSS feed will alert RSS readers and search engines every time new information is added to your website. Websites that frequently update content will be immediately rewarded with larger reach and an overall increase in rankings for many keyword variations.

RELATED | ONE-WAY LINKS

Depending on campaign level, reciprocal and or one-way link development continues. If your website has established value, only one-way links will be added. One-way links are links directly from another website that do not require a reciprocal link. One-way links are valued more highly by search engines.

ADD LINKS

If additional reciprocal linking will benefit the SEO campaign, then another round of related links are added to your website. Related links are added discreetly to page only visible to those with the link.

LINK REQUESTS

Link requests are sent to the owners of corresponding websites. They will either accept the request and add a link to your website or decline the request and their link will be removed from your website. Approximately 10% of reciprocal link requests are accepted. Successful link exchanges are noted in each month's campaign report.

DIRECTORY SUBMISSIONS - TIER 2

The link to your website is submitted to additional directories with high page rank. High PR backlinks increase the value of your website. A full list of directory submission is included in monthly reports.

SEARCH ENGINE SUBMISSIONS - TIER 2

The website is submitted to additional search engines, including local search platforms and service specific providers. Search engine submission prompts your website to be crawled and indexed by these search providers.

PREMIUM DIRECTORIES

Additional submissions to premium website directories. These valuable links will continue to raise a website's value in search engines. A full list of directory submissions is included in monthly reports.

IMAGE ALT TEXT

More website images are tagged with relevant SEO key phrases. Image alt-tagging provides another opportunity to tell search engines what keywords to rank your website for. A full list of image alt tags added can be found in your monthly SEO report.

HYPERLINK TITLES

More hyperlink titles are optimized to help search engines properly identify link content. Optimizing hyperlink title attributes with information consistent to your SEO campaign will improve overall campaign performance.

W3c VALIDATION

W3c validation is applied to your website's subpages. W3c validation ensures that a webpage adheres to common coding standards. Websites that follow best coding practices will be rewarded with a higher placement in search engines.

RANKINGS REPORT

The monthly rankings report shows the most recent rankings for all of your SEO keywords. Historical rankings data is also included for comparison.

TRAFFIC REPORT

The monthly traffic reports shows segmented traffic analytics for your website. The report demonstrates how much website traffic is coming specifically from search engines. Historical traffic data is shown for comparison.

SEO REPORT

The comprehensive monthly SEO report details ALL SEO tasks completed each month. This report includes, code optimizations, link development, website submissions and content creation. Every SEO task is accounted for during the corresponding month's report.

TITLE TAGS

Title tags are optimized for additional sub-pages. Title tagging provides an immediate boost in keyword rankings. Additional title tag optimizations are listed in monthly reports.

META TAGS

Meta tags are optimized on additional sub-pages. Meta tagging sub-pages is an opportunity to target more specific keywords. As an SEO campaign matures, unique meta tags are applied to each page of a website. All meta tag optimizations are outlined in monthly reports.

IMAGE ALT TEXT

More website images are tagged with relevant SEO key phrases. Image alt-tagging provides another opportunity to tell search engines what keywords to rank your website for. A full list of image alt tags added can be found in your monthly SEO report.

HYPERLINK TITLES

More hyperlink titles are optimized to help search engines properly identify link content. Optimizing hyperlink title attributes with information consistent to your SEO campaign will improve performance.

W3c VALIDATION

W3c validation is applied to website subpages. W3c validation will ensure that a webpage adheres to common coding standards. Websites that follow best coding practices will be rewarded with a higher value in search engines.

SOCIAL BOOKMARKS - TIER 3

Additional links are placed on social bookmarking websites. This adds more backlinks and new sources of traffic to your website. A full list of social bookmarks can be found in monthly reports.

RELATED | ONE-WAY LINKS

Depending on campaign level, reciprocal and or one-way link development continues. If your website has established value, then only one-way links will be added. One-way links are links directly from another website that do not require a reciprocal link. One-way links are more highly valued by search engines.

ADD LINKS

If additional reciprocal linking will benefit the SEO campaign then another round of related links are added to your website. Related links are added discreetly to page that is only visible to people with the link.

LINK REQUESTS

Link requests are sent to owners of corresponding websites. They will either accept the request and add a link to your website or decline the request and their link will be removed from your website. Approximately 10% of reciprocal link requests are accepted. Successful link exchanges are noted in each month's campaign report.

DIRECTORY SUBMISSIONS - TIER 3

The link to your website is submitted to additional directories with high page rank. High PR backlinks increase the value of your website. A full list of directory submission is included in monthly reports.

LOCAL DIRECTORIES

Your website is submitted to local business directories such as Yelp, Yellow pages, Citysearch, etc. Google and other search engines are placing more importance on localized information. Therefore, inclusion in local directories is critical to the success on an SEO campaign.

RANKINGS REPORT

The monthly rankings report shows the most recent rankings for all of your SEO keywords. Historical rankings data is also included for comparison.

TRAFFIC REPORT

The monthly traffic reports shows segmented traffic analytics for your website. The report demonstrates how much website traffic is coming specifically from search engines. Historical traffic data is shown for comparison.

SEO REPORT

The comprehensive monthly SEO report details ALL SEO tasks completed each month. This report includes, code optimizations, link development, website submissions and content creation. Every SEO task is accounted for during the corresponding month's report.

TITLE TAGS

Title tags are optimized for additional sub-pages. Title tagging provides an immediate boost in keyword rankings. Additional title tag optimizations are listed in monthly reports.

META TAGS

Meta tags are optimized on additional sub-pages. Meta tagging sub-pages is an opportunity to target more specific keywords. As an SEO campaign matures, unique meta tags are applied to each page of a website. All meta tag optimizations are outlined in monthly reports.

BUSINESS ARTICLE

A detailed article is written on a topic related to your business. This article will be submitted to article websites with a link back to your homepage. The purpose of this article is to add valuable backlinks from high PR article websites.

IMAGE ALT TEXT

More website images are tagged with relevant SEO key phrases. Image alt-tagging provides another opportunity to tell search engines what keywords to rank your website for. A full list of image alt tags added can be found in your monthly SEO report.

HYPERLINK TITLES

More hyperlink titles are optimized to help search engines properly identify link content. Optimizing hyperlink title attributes with information consistent to your SEO campaign will improve performance.

W3c VALIDATION

W3c validation is applied to website subpages. W3c validation will ensure that a webpage adheres to common coding standards. Websites that follow best coding practices will be rewarded with a higher value in search engines.

SOCIAL BOOKMARKS - TIER 4

Additional links are placed on social bookmarking websites. This adds more backlinks and new sources of traffic to your website. A full list of social bookmarks can be found in monthly reports.

PREMIUM DIRECTORIES

Additional submissions to premium website directories. These valuable links will continue to raise a website's value in search engines. A full list of link submissions is included in monthly reports.

RELATED | ONE-WAY LINKS

Depending on campaign level, reciprocal and or one-way link development continues. At this point many websites have raised their value enough that only one-way links will be added. One-way links are links directly from another website that do not require a reciprocal link. One-way links are more highly valued by search engines.

ADD LINKS

If additional reciprocal linking will benefit the SEO campaign then another round of related links are added to your website. Related links are added discreetly to page that is only visible to people with the link.

LINK REQUESTS

Link requests are sent to owners of corresponding websites. They will either accept the request and add a link to your website or decline the request and their link will be removed from your website. Approximately 10% of reciprocal link requests are accepted. Successful link exchanges are noted in each month's campaign report.

DIRECTORY SUBMISSIONS - TIER 4

The link to your website is submitted to additional directories with high page rank. High PR backlinks increase the value of your website. A full list of directory submission is included in monthly reports.

RANKINGS REPORT

The monthly rankings report shows the most recent rankings for all of your SEO keywords. Historical rankings data is also included for comparison.

TRAFFIC REPORT

The monthly traffic reports shows segmented traffic analytics for your website. The report demonstrates how much website traffic is coming specifically from search engines. Historical traffic data is shown for comparison.

SEO REPORT

The comprehensive monthly SEO report details ALL SEO tasks completed each month. This report includes, code optimizations, link development, website submissions and content creation. Every SEO task is accounted for during the corresponding month's report.

TITLE TAGS

Title tags are optimized for additional sub-pages. Title tagging provides an immediate boost in keyword rankings. Additional title tag optimizations are listed in monthly reports.

META TAGS

Meta tags are optimized on additional sub-pages. Meta tagging sub-pages is an opportunity to target more specific keywords. As an SEO campaign matures, unique meta tags are applied to each page of a website. All meta tag optimizations are outlined in monthly reports.

IMAGE ALT TEXT

More website images are tagged with relevant SEO key phrases. Image alt-tagging provides another opportunity to tell search engines what keywords to rank your website for. A full list of image alt tags added can be found in your monthly SEO report.

HYPERLINK TITLES

More hyperlink titles are optimized to help search engines properly identify link content. Optimizing hyperlink title attributes with information consistent to your SEO campaign will improve performance.

W3c VALIDATION

W3c validation is applied to website subpages. W3c validation will ensure that a webpage adheres to common coding standards. Websites that follow best coding practices will be rewarded with a higher value in search engines.

SOCIAL BOOKMARKS - TIER 5

Additional links are placed on social bookmarking websites. This adds more backlinks and new sources of traffic to your website. A full list of social bookmarks can be found in monthly reports.

DIRECTORY SUBMISSIONS - TIER 5

The link to your website is submitted to additional directories with high page rank. High PR backlinks increase the value of your website. A full list of directory submission is included in monthly reports.

RANKINGS REPORT

The monthly rankings report shows the most recent rankings for all of your SEO keywords. Historical rankings data is also included for comparison.

TRAFFIC REPORT

The monthly traffic reports shows segmented traffic analytics for your website. The report demonstrates how much website traffic is coming specifically from search engines. Historical traffic data is shown for comparison.

SEO REPORT

The comprehensive monthly SEO report details ALL SEO tasks completed each month. This report includes, code optimizations, link development, website submissions and content creation. Every SEO task is accounted for during the corresponding month's report.

TITLE TAGS

Title tags are optimized for additional sub-pages. Title tagging provides an immediate boost in keyword rankings. Additional title tag optimizations are listed in monthly reports.

META TAGS

Meta tags are optimized on additional sub-pages. Meta tagging sub-pages is an opportunity to target more specific keywords. As an SEO campaign matures, unique meta tags are applied to each page of a website. All meta tag optimizations are outlined in monthly reports.

IMAGE ALT TEXT

More website images are tagged with relevant SEO key phrases. Image alt-tagging provides another opportunity to tell search engines what keywords to rank your website for. A full list of image alt tags added can be found in your monthly SEO report.

HYPERLINK TITLES

More hyperlink titles are optimized to help search engines properly identify link content. Optimizing hyperlink title attributes with information consistent to your SEO campaign will improve performance.

W3c VALIDATION

W3c validation is applied to website subpages. W3c validation will ensure that a webpage adheres to common coding standards. Websites that follow best coding practices will be rewarded with a higher value in search engines.

SOCIAL BOOKMARKS - TIER 6

Additional links are placed on social bookmarking websites. This adds more backlinks and new sources of traffic to your website. A full list of social bookmarks can be found in monthly reports.

DIRECTORY SUBMISSIONS - TIER 6

The link to your website is submitted to additional directories with high page rank. High PR backlinks increase the value of your website. A full list of directory submission is included in monthly reports.

RANKINGS REPORT

The monthly rankings report shows the most recent rankings for all of your SEO keywords. Historical rankings data is also included for comparison.

TRAFFIC REPORT

The monthly traffic reports shows segmented traffic analytics for your website. The report demonstrates how much website traffic is coming specifically from search engines. Historical traffic data is shown for comparison.

SEO REPORT

The comprehensive monthly SEO report details ALL SEO tasks completed each month. This report includes, code optimizations, link development, website submissions and content creation. Every SEO task is accounted for during the corresponding month's report.