Start at the top. Today.
Need traffic now? Paid search marketing, or Pay Per Click, lets you choose exactly where you show up on Google and for what search terms. The budget you set determines how much new traffic comes to your website. But can anyone create a PPC campaign and start seeing immediate success?
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Professional Pay Per Click ManagementBe warned: simply “turning on” a Google Adwords campaign may prove costly and ineffective. With managed Pay-Per-Click, our team of Adwords-certified experts handles the entire process. We do it all—from creating compelling ads to monitoring and managing account activities on a daily basis. |
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Where do my ads show up?For most terms, “Sponsored” search results actually show up before organic listings. This means your ad is the first thing people see when they do a search on Google. In addition to utilizing the search network, our graphic designers create stimulating visual ads that display across Google’s vast network of content partners. |
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Unlimited Branding PotentialPaid search marketing is about more than generating traffic to you website—although it does plenty of that—it’s about imprinting your brand in the minds of interested consumers. People already searching for your services. Even if they don’t click your ads, you’re getting thousands, if not millions, of targeted ad impressions—for FREE. |
Appendix of PPC Tasks
Project Hours: Number of hours (monthly) dedicated to your SEO campaign
Keywords: Maximum number of keywords targeted by Pay Per Click ads
Initial Consultation & Setup: Create new Google Adwords account, create Adgroups, write Ads and enter keywords
Conversion Code Installation: Install Adwords tracking code on website to demonstrate which leads come from PPC marketing
Analytics Profile Setup: Enter business information
Local | National Search Targeting: Determine the scope and reach of campaign
Geo-Area Specific Setup: Select geographic regions in which Ads will display
Negative Keywords, A/B Ad Copy: Negative keywords prevent your ad from displaying for undesired searches (common example: ‘free’). A/B Ad copy is the technique of creating multiple ads for similar services to test Ad copy effectiveness.
Landing Page Consultation: Recommendation for creating effective product/service specific destination pages
PPC Dayparting: Breaking the day up into blocks of hours and scheduling Ads accordingly
Optimization for Mobile Devices: Ads targeted to appear on Mobile phones
Content Network: Ads that appear in Google’s extended content network (lots of visibility, typically lower CPC)
Image PPC Ads: Image or banner Ads that display on the content network
Funnel Tracking Consultation: Evaluation of which website paths are generating the most leads and typical customer browsing patters
Click Fraud Setup: Prevent malicious Ad clicks
Monthly Analytics & Support: Analytics provide detailed information about your PPC campaign performance. This includes Cost-Per-Click, breakdown of keywords and ads that received clicks and much more comprehensive Adwords campaign statistics.
Conversion Cost Analysis: Evaluation of Cost-Per-Conversion and recommendations to lower costs and increase ROI
Each successive level of PPC management includes additional keyword targeting and advanced services. Often the level of PPC management is determined by the nature of your business. For example, a shopping cart website targeting thousands of keywords (products) with each ad directed to a unique product page require a higher level of PPC management. Our experienced PPC managers use competitive research tools to determine which level will provide the most leads for your search marketing budget.