Pay Per Click Management – Bang for Your Buck.
Going once…going twice…sold! Top position in Google goes to the guy upfront in the orange tie. Throwing money at a Google Adwords campaign is easy—in fact, Google has made the process as simple as possible so they can encourage people with little or no experience to launch their own campaigns. That’s how they make money.
If you let Google take you through the process they will usually suggest popular keywords (which happen to be the most expensive), ask you to create a few general ads, and then set a daily budget. Depending on how big your budget is you will see an increase in traffic to your website. Right away. However, you can expect it to come at a high cost-per-click and with a low rate of conversion. That’s where a professional Pay-Per-Click Management Team can help.
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What’s a PPC Manager Do?Well, we start by choosing inexpensive, but highly targeted keywords. This means you pay less for more relevant clicks. A ‘relevant’ click is one that is likely to convert into sales or generate leads. In addition to a PPC manager’s invaluable experience, it’s a matter of time. Running a cost-effective PPC campaign requires daily account management to adjust bid prices, test ads, tweak geo-targeting, add or pause keywords, and continue optimizing the account based on conversion percentage. A PPC manager handles all of that and works with clients to get the best possible understanding of how to market their client’s particular brand of products and services. |
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Professional Pay Per Click ManagementBe warned: simply “turning on” a Google Adwords campaign may prove costly and ineffective. With managed Pay-Per-Click, our team of Adwords-certified experts handles the entire process. We do it all—from creating compelling ads to monitoring and managing account activities on a daily basis. |
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Where do my ads show up?For most terms, “Sponsored” search results actually show up before organic listings. This means your ad is the first thing people see when they do a search on Google. In addition to utilizing the search network, our graphic designers create stimulating visual ads that display across Google’s vast network of content partners. |
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Unlimited Branding PotentialPaid search marketing is about more than generating traffic to your website—although it does plenty of that—it’s about imprinting your brand in the minds of interested consumers. People are already searching for your services. Even if they don’t click your ads, you’re getting thousands, if not millions, of targeted ad impressions—for FREE. |
Appendix of PPC Tasks
Project Hours: Number of hours (monthly) dedicated to your SEO campaign
Keywords: Maximum number of keywords targeted by Pay Per Click ads
Initial Consultation & Setup: Create new Google Adwords account, create Adgroups, write Ads and enter keywords
Conversion Code Installation: Install Adwords tracking code on website to demonstrate which leads come from PPC marketing
Analytics Profile Setup: Enter business information
Local | National Search Targeting: Determine the scope and reach of campaign
Geo-Area Specific Setup: Select geographic regions in which Ads will display
Negative Keywords, A/B Ad Copy: Negative keywords prevent your ad from displaying for undesired searches (common example: ‘free’). A/B Ad copy is the technique of creating multiple ads for similar services to test Ad copy effectiveness.
Landing Page Consultation: Recommendation for creating effective product/service specific destination pages
PPC Dayparting: Breaking the day up into blocks of hours and scheduling Ads accordingly
Optimization for Mobile Devices: Ads targeted to appear on Mobile phones
Content Network: Ads that appear in Google’s extended content network (lots of visibility, typically lower CPC)
Image PPC Ads: Image or banner Ads that display on the content network
Funnel Tracking Consultation: Evaluation of which website paths are generating the most leads and typical customer browsing patters
Click Fraud Setup: Prevent malicious Ad clicks
Monthly Analytics & Support: Analytics provide detailed information about your PPC campaign performance. This includes Cost-Per-Click, breakdown of keywords and ads that received clicks and much more comprehensive Adwords campaign statistics.
Conversion Cost Analysis: Evaluation of Cost-Per-Conversion and recommendations to lower costs and increase ROI. Each successive level of PPC management includes additional keyword targeting and advanced services. Often the level of PPC management is determined by the nature of your business. For example, a shopping cart website targeting thousands of keywords (products) with each ad directed to a unique product page require a higher level of PPC management. Our experienced PPC managers use competitive research tools to determine which level will provide the most leads for your search marketing budget.