[BREAKING] Google’s Most Recent Update “Possum” Severely Impacts All Businesses

This is the biggest and baddest update that will impact more businesses' bottom lines than we've seen in almost 5 years, and the worst part is this change drives your…

Grudge Match: SEO vs PPC

Posted on: August 29, 2015 | Pay Per Click, Search Engine Optimization
Here’s a question we get all the time: SEO or PPC, which one's better? Given enough budget, there are benefits to both and reasons for doing both at the same…

SEO in an Always-Connected World

Posted on: November 12, 2013 | Mobile Search, Search Engine Optimization
The nearest internet-ready device is rarely out of reach. Doesn’t matter which one. On a typical day we transition seamlessly from one piece of tech to the next—a casual breakfast…

Mayday! Mayday! Avoid These 5 Common SEO Blunders

Posted on: May 15, 2013 | Search Engine Optimization
Bad SEO is worse than no SEO at all. A few critical mistakes can torpedo your whole effort. That said, we're happy you've shown a sudden interest in your search…

Don’t Be Evil – Why black hat SEO techniques never pay off

Posted on: April 3, 2013 | Search Engine Optimization
What better way for an SEO company to stay in the good graces of Google than by following the search leader’s own quasi-motto: Don’t Be Evil. That means no keyword…

Go for the Bronze! Increase Traffic by Targeting Lower Tier Keywords

Posted on: August 1, 2012 | Search Engine Optimization
With the Olympics in full swing, it’s easy to become obsessed with medal counts and write off anything below Gold as a bitter disappointment for our most heralded athletes. Even…

Google Is Fickle: Search Algorithm Changes & How to Adapt

Have you seen your Google rankings fluctuate recently and wondered why? Maybe you were one of the 12% of websites impacted by Google’s Panda Update in February 2011. And what…

Move Over Google – The World According to BING

In the realm of search engine optimization, Google is frequently referenced: the Google algorithm, the Google Panda update, your Google rankings, etc.; but in the realm of search engine optimization,…

Can Google +1 Improve Your Rankings?

Posted on: July 15, 2011 | Search Engine Optimization, Social Media
Yes—for certain—eventually. As far back as December 2010, both Google and BING introduced features that use social media signals, like information from Facebook and Twitter, to influence search results and…

Is SEO your new TV Commercial?

Posted on: March 4, 2011 | Austin SEO, Search Engine Optimization
Times are changing...with DVRs, Hulu and Netflix, who watches live TV? With iPods and mp3 players, who listens to radio? With iPads, Tablets and Smartphones, who reads news in print? Eyeballs…

Upcoming search ranking factors for 2011

Posted on: January 19, 2011 | Search Engine Optimization
Search changed A LOT in 2010. But last year is so last year. Time to look ahead to search ranking factors that will gain the most value in 2011. As …

Free Phone Analytics: Do you know how many calls are coming from your website?

Posted on: November 18, 2010 | Search Engine Optimization
Google Analytics will tell you almost anything you want to know about website traffic. Want to know how many visits came from the keyword search, ‘giant purple elephants’? Check your…

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