Grudge Match: SEO vs PPC

Posted on: August 29, 2015 | Pay Per Click, Search Engine Optimization
Here’s a question we get all the time: SEO or PPC, which one's better? Given enough budget, there are benefits to both and reasons for doing both at the same…

Pros & Cons of Enhanced PPC Campaigns

Posted on: July 29, 2013 | Pay Per Click
You may have heard...July 22nd was Google’s deadline for switching all Adwords campaigns from “legacy” to “enhanced.” If you didn’t "upgrade" your PPC campaigns before that date, Google would do…

Reeling ’em in: Best Practices for Landing Pages

Posted on: February 5, 2013 | Pay Per Click, Website Development
You're getting traffic to your website but nobody is taking the bait. They nibble, they poke around, then they're on their way to the next shiny object. If you want…

Facebook Nation: Why Facebook Ads are Important Marketing Tools

Posted on: November 3, 2011 | Pay Per Click, Social Media
In many functional ways, Facebook is like an internet nation with its own rules of governance and a self-sustaining body of loyal participants, interacting, promoting services and providing a constant…

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